Art Direction and design for the LEGO Batman Movie packaging, social, video and campaign content. 

Role: Art Director, Designer

This credit campaign aimed to raise awareness and attract more customers to sign up for Mac Credit.

‘More Buying Power to You’ is an empowerment message to our customers to help them understand they can afford big purchases for their investment.

Deliverables: Print ad, Email campaign, Social posts

Role: Art Director, Designer

Sizzle video used to introduce the new brand revitalization of Mac Tools.

Role: Creative Director/Art Director/ Producer

In 2016, Pepsi was the talk of the summer thanks to the launch of PepsiMoji – their biggest marketing effort in nearly a decade. To support the over 200 unique PepsiMoji bottle designs, TracyLocke created a fully-integrated marketing campaign featuring everything from national tv spots, to digital content, to hyper local billboards, to retailer activation and more. Amazing partners like the NFL, MLB, Pizza Hut and Target helped us get the word out, and we kept the conversation going all summer long on Twitter, Snapchat and Instagram. We even created a breakthrough facial recognition app that let shoppers instantly make their own PepsiMojis.

Role: Senior Art Director

Craftsman Versasystem is a versatile, stackable system used to organize tools and products in order to help users get the job done.

Role: Art Director

Pepsi asked us to help them launch their limited edition Luke Kuechly collector cans. Luke wasn’t exactly a household name, but we knew the right nickname could change that. And since the best nicknames come from the fans, we created #NicknameLuke. Then we turned it loose on TV, social media and in-store, and let Panthers Nation run with it. 

Role: Senior Art Director, Designer

We created the gritty look and feel for this localized campaign for  the sponsorship of Mountain Dew, Austin Rivers and the New Orleans Pelicans. 

ROLE Art Director/ Designer

PHOTOGRAPHY Jonathan Bachman

LOCATION New Orleans, LA

DATE September 2013

With less than 2 weeks until we went live, my team and I delivered a refreshing, crisp Time Square Take over. 

Logo development and branding identity for a community housing non profit based in Detroit.